Mind-Blowing Google Search Generative Experience (SGE) : The Game-Changer for Information Discovery in 2023!
With the introduction of the Google Search Generative Experience (SGE), Google is revolutionizing the way we interact with search results. This advanced AI-driven feature adds a new layer of intelligence to Google Search, prioritizing publishers and providing users with a unique and immersive search experience. Let’s delve into the world of SGE and explore its capabilities and impact on information discovery.
Accessing Google SGE via Search Labs
To gain access to the groundbreaking SGE and other experimental features, users must sign up for the Search Labs waitlist. Once enrolled, SGE can be accessed through Google Chrome for desktop users and the Google app for iOS and Android users. An email notification or message from the Google app will welcome you to the world of Search Labs.
Exploring SGE on Desktop and Mobile
SGE is available on both desktop and mobile devices, offering users a seamless search experience across platforms. On Google Chrome, users can enable SGE and witness the AI conversation prompts beneath the search bar, labeled as “Converse.” Clicking on this option opens a screen with conversation prompts, initiating an engaging SGE conversation.
Similarly, in the Google app on mobile, the Converse option is present, leading to a screen with prompts to start an SGE conversation. This mobile version ensures a consistent and immersive experience for users on the go.
Comparing SGE Responses with Standard Google SERP Features
1. SGE for SERPs with FAQ, People Also Ask, & Knowledge Panel Features
When posed with a simple question like “What is Google Bard?” SGE displays its prowess by providing an answer crafted from six different sources, including five from publishers and one from the official Google Bard Help page. Users can easily identify the sources used by toggling the viewing option in the AI result.
Below the generative AI response, standard Google search results appear, featuring organic search results, people also ask queries, and a knowledge panel. Notably, the Add to Sheets feature in Search Labs is available only for organic search results, excluding the AI-powered answer. Add to Sheets allows users to save search results to a Google Sheet.
On the Google app with Google Search Generative Experience , users encounter a similar generative AI response, followed by the knowledge panel, people also ask queries, and organic search results.
2. SGE for SERPs with the Local Pack Feature
Exploring the local dining scene, a query like “Top Italian restaurants in Phoenix” reveals Google Search Generative Experience ability to curate an answer similar to the local pack. Although the top three restaurant recommendations from the generative AI may differ slightly from those displayed in the local pack on the desktop browser, SGE ensures relevant and informative results.
3. SGE for SERPs with Sitelinks
Inquiring about Semrush, a popular tool known for its sitelinks, SGE offers users an AI-powered overview option. Upon selecting this option, SGE generates information about Semrush using third-party sources. This demonstrates SGE’s capability to provide comprehensive insights based on user queries.
For users seeking a 4k camcorder under $500, Google Search Generative Experience delivers shopping results accompanied by reviews and valuable advice on what to consider when purchasing a camcorder. In contrast, standard SERPs primarily display where to buy the desired product, followed by shopping results and reviews.
On mobile, SGE provides detailed advice and numerous recommendations for camcorder purchases before showcasing organic search results.
5. SGE for SERPs with Product Details & Store Listings
When users inquire about specific product features, SGE presents precise details, followed by reviews and the best purchasing options. Traditional search results tend to
prioritize content from the brand, followed by people also ask queries and organic search results. In the mobile SGE response, a list of stores is included before returning to the official website in the organic search results.
6. SGE for SERPs with Sponsored Ads & Featured Snippets
Performing a broad search on link building, SGE delivers a definition based on six sources, providing a comprehensive understanding of the topic. Standard Google SERPs typically display sponsored results from Google advertisers, followed by a featured snippet, people also ask queries, and organic search results. The generative AI response from the Google app is similar but utilizes eight sources for an even more comprehensive answer.
7. SGE for News and Top Stories
When users search for the latest AI news, SGE pulls information from the five most recent news sources. In comparison, traditional Google SERPs display seven top headlines related to the query. On mobile, SGE showcases six of the most recent news sources, followed by a diverse selection from the news and top stories results.
8. SGE for SERPs with Images
For users in need of new social media logos for their websites, Google Search Generative Experience offers insights after receiving more specific instructions. It provides a definition of social media logos derived from articles on the web. In standard Google search results, images from websites offering social media logo packs are displayed, along with the option to filter results based on criteria such as a transparent background. The generative AI response mirrors this pattern on mobile, featuring a definition and usage guidelines for social media logos, followed by images, people also ask queries, and organic search results.
9. SGE for SERPs with Video
When seeking assistance with fixing broken glasses, SGE provides advice from three sources. In contrast, standard Google search results showcase several videos with key moments relevant to the repair query. Additionally, people also ask queries, more YouTube videos, and organic search results are displayed. The Google app version of SGE offers AI-powered advice, followed by a featured snippet, people also ask queries, organic search results, and videos.
10. SGE for SERPs with Events
To explore upcoming events in a specific area, SGE presents an extensive list of suggestions from five sources. Traditional Google search results commonly display a list of events in calendar format. On mobile, SGE delivers a similar list of events from multiple sources, followed by the events list calendar and organic search results.
11. SGE with Code Tips
For queries related to Python SEO functions, Code Tips provides solutions if enabled in Search Labs. Google Search Generative Experience generative AI offers immediate solutions to users, whereas standard Google search results provide links to find similar solutions. The Google app also incorporates Code Tips for mobile users, along with people also ask queries and organic search results.
12. SGE for Unavailable Queries
Some search queries may result in the message, “An AI-powered overview is not available for this search.” Although ironic, this message indicates that the generative AI has limitations in providing an answer for a specific query.
Initial Observations about the Search Labs Preview of Google SGE
In the Search Labs Preview of Google Search Generative Experience , Google prioritizes publishers by sourcing information from three to five publisher websites instead of relying heavily on official websites or social profiles. While this approach may benefit publishers by driving increased traffic to their websites, it could potentially decrease traffic to brand-owned properties.
When a generative AI response appears in search results on desktop or mobile devices, it pushes SERP features like featured snippets, images, videos, people also ask queries, knowledge panels, and organic search results below the initial screen. This shift emphasizes the AI-powered answer and introduces users to a new way of consuming information.
While some SGE answers may seem less valuable compared to traditional SERP features, it is crucial to recognize that this is just the beginning of AI-driven search technology. As Google continues to refine and develop Google Search Generative Experience , the future of AI search holds even more promising possibilities for enhanced information discovery.
